ASER Manager sees your shop, listens to your questions, handles your accounting, manages your team, and acts — all from one platform built for Africa.
The Problem
Fragmented tools, no local payment support, zero AI, and enterprise software that costs more than your monthly rent.
Invoicing in one app, stock in another, accounting in Excel. Nothing talks to each other.
QuickBooks, Sage, Odoo — designed for European businesses at European budgets. $70/user/month is not viable.
Global solutions don't know what mobile money is. Your customers pay on MoMo. Your software doesn't know.
Most East African business software works like it's 2012. No AI, no automation, no intelligence.
A hotel, a restaurant, and a farm have nothing in common — but you still have to use the same generic software.
You don't know how many people walked in today, who your top employee is, or which product is being stolen.
The Solution
ASER gives your business six senses. Like a living organism — it perceives, processes, and acts.
IP cameras connected directly to your platform. Count footfall, know who's inside right now, recognize faces for attendance — all from the same dashboard.
Speak your questions in French or English. Your voice becomes action instantly — no typing required.
Your AI business assistant understands your operations inside and out. Ask it anything — it knows your stock levels, your customers, and your finances.
Unlike basic chatbots, ASER doesn't just give you information — it takes action. Create invoices, assign tasks, send messages, book rooms, print receipts by just asking.
Complete accounting that follows local standards, fiscal year management, tax compliance with OBR Burundi, multi-currency support, and financial reports always at your fingertips.
Your employees clock in with their face. Your customers are recognized, rewarded, and remembered. Your guests check in faster than ever with passport OCR.
AI Assistant
Your business AI doesn't just answer questions — it runs your operations. In French or English. By text or voice.
Ask in French or English. Switch mid-conversation. Your team works in their language.
Hands full? Say what you need. ASER hears you and acts — faster than typing ever could.
Take a photo of an invoice, a passport, or a supplier receipt. ASER reads it and logs it for you.
Create invoices, assign tasks, check inventory, search customers, generate quotes, print — all by asking.
Full web dashboard. Native mobile app for iOS and Android. Manage your business from anywhere.
Why ASER
We benchmarked every business software serving Rwanda, Burundi, and Kenya. The result was clear.
| Feature | ✦ ASER Manager | OTO (Rwanda) | KiliMax (Kenya) | KuzaERP | Odoo |
|---|---|---|---|---|---|
| AI conversational assistant | ✓ Full AI, takes actions | ✗ | Partial | ✗ | Basic chatbot |
| Voice input | ✓ | ✗ | ✗ | ✗ | ✗ |
| Camera people counting | ✓ | ✗ | ✗ | ✗ | ✗ |
| Face recognition attendance | ✓ | ✗ | ✗ | ✗ | ✗ |
| M-Pesa / MoMo built-in | ✓ | ✓ | Partial | Partial | ✗ |
| OBR Burundi tax compliance | ✓ | ✓ | ✗ | ✗ | ✗ |
| Hotel + Restaurant + Retail | ✓ + Farming, School, more | 3 sectors | Retail only | Retail + basic | ✓ |
| French language support | ✓ | Kinyarwanda | ✗ | ✗ | ✓ |
| Burundi support | ✓ | ✗ | ✗ | ✗ | Via partner |
| WhatsApp integration | ✓ | ✗ | ✓ | ✗ | Via module |
| QuickBooks / ERPNext sync | ✓ | ✗ | ✗ | ✗ | ERPNext |
| Pricing (starting) | Affordable | Custom | Undisclosed | $38/mo | $24/user/mo |
Real-World Use Cases
These aren't features on a slide deck. These are real workflows happening right now — impossible with any other platform in Africa.
Picture this: a beachfront hotel in Mombasa. Guests are lounging by the Indian Ocean. A waiter walks up, takes an order by simply speaking into the ASER app — "Two grilled tilapia, one Fanta citron, one Tusker."
In the kitchen, 200 meters away, the Kitchen Display Screen (KDS) lights up instantly with the order. No paper ticket. No runner. No delay. Through a connected speaker, ASER's AI reads the order aloud: "Table 7 — two grilled tilapia, one Fanta citron, one Tusker." The chef confirms with one tap.
The waiter? Still at the beach. Still at the guest's service. Zero movement. Zero wasted energy. Zero missed orders.
A maintenance technician arrives at a client site in Nairobi for a scheduled HVAC repair. They open the ASER mobile app. The phone camera activates — face scan matches their identity in under 2 seconds.
Simultaneously, GPS geo-fencing confirms they're physically at the client's address — not at home, not at the coffee shop, not somewhere else. The check-in is time-stamped, geo-verified, and tamper-proof.
Back at the office, the operations manager sees a live map of all field workers — who checked in, who's running late, who's done. The client gets an automatic SMS: "Your technician has arrived." No more guesswork. No more trust issues.
It's Tuesday morning. The warehouse manager notices stock missing from the storage room. Before ASER, this meant scrubbing through 24 hours of blurry footage — or simply giving up.
Now, the manager opens the ASER app and types: "Show me anyone who entered the storage area yesterday between 2pm and 5pm." ASER's AI searches the camera footage instantly, cross-references with smart person detection and movement tracking.
Result: 3 people entered during that window. One is staff (recognized via face ID). One is a known supplier. The third? An unrecognized person — wearing a black hat, entered at 3:47pm, left at 3:52pm. The clip is ready. The evidence is clear. Investigation time: 30 seconds instead of 3 hours.
You're at a networking event in Nairobi. A prospect says, "Can you send me a quote for 50 chairs and 10 tables?" Instead of scribbling on a napkin and promising to "send it tomorrow," you pull out the ASER app.
Step 1: Snap a photo of their business card. ASER reads it instantly — name, email, company, phone number. Done.
Step 2: Hold the mic button and say: "Generate a proforma for 50 office chairs and 10 conference tables. Send it to this contact and CC me."
30 seconds later, the prospect's phone buzzes. A professional proforma invoice — with your logo, your prices, line items, and total — just landed in their inbox. You get a copy too. The prospect is impressed. Your competitor is still looking for a pen.
Industries
Nine business types, each with the exact features it needs. Not a generic tool you have to bend.
Bookings timeline, room management, guest OCR check-in, housekeeping, revenue reports
Table management, kitchen orders, waiters, printed tickets, captain summaries
POS, inventory, stock counts, supplier orders, people counting at entrance
Plots, crop activities, input requests, livestock services, market prices, USSD orders
Fee management, attendance, staff tasks, supplier management, financial reports
Material requests, issued/received goods, inventory, production tracking, cost centers
Service catalog, bookings, staff tasks, customer loyalty, payments via MoMo
Member management, input distribution, collections, reports, subscriptions
Project tasks, client invoicing, expense tracking, team management, accounting
Integrations
From mobile money to global accounting software — ASER connects it all.
Roadmap
We ship fast. Here's what's landing in the next few months — built from real customer requests across East Africa.
Auto-generate and send tax invoices directly to Kenya Revenue Authority. Stay compliant without extra steps — ASER handles the paperwork.
Lights and equipment turn on and off automatically based on who's in the room and time of day. Cut your electricity bill by up to 40%.
Sensors on your AC, freezers, and cold rooms. Get an alert when a freezer door is left open. Track energy costs per zone. Save money automatically.
Soil sensors trigger watering automatically. Weather-aware schedules. Crop health alerts. Let the farm manage itself while you focus on yield.
Approve orders, check today's sales, and get alerts from your wrist. Apple Watch and Wear OS — no need to pull out your phone.
Ask for sales updates or approve orders while driving. Voice-first, hands-free. Works on Apple CarPlay and Android Auto.
Pricing
No per-user traps. No hidden setup fees. Cancel anytime.
Testimonials
Before ASER, I had no idea how many customers came through my door. Now I know exactly when my peak hours are, and I've hired a second cashier for lunch time. My revenue grew 30% in 3 months.
I used to spend 3 hours every Sunday doing my accounts. With ASER I just ask the AI "what were my expenses this week?" and it gives me the full breakdown. My accountant was shocked.
The face recognition attendance is a game changer. My staff can't fake attendance anymore. And I can see exactly who is on shift right now from my phone, even when I'm not at the hotel.
No credit card required. Set up in under 10 minutes. Cancel anytime.
Available in Rwanda 🇷🇼 · Burundi 🇧🇮 · Kenya 🇰🇪 · Expanding across East Africa